
AGENCY / BBDO Atlanta
ROLE / Art Direction
PRODUCTION / BBDO Atlanta
Samsung released an exclusive phone to AT&T. The Galaxy S7 Active is resistant to drops, water, and rage throws by a small child. On a tight budget we were tasked to illustrate its capabilities. So we filmed looping social videos with the S7 Active that illustrate how much it can take. These seemingly organic videos brought more social engagement than any other AT&T digital campaign before it.