Inactivity Tracker

Sometimes in a fast paced world, you just need to relax in a pair of Joe Boxer pajamas. At least that's what Joe Boxer believes. So FCB Chicago designed and developed the world's first wearable that tracks inactivity to incentivize our customers. I was tasked to design and illustrate the application. In the end we won a Gold Lion in PR at Cannes 2015.

First Timers
Jack Daniel's
Great Speech
Toys 'R' Us
Leviathan Core
Unforgotten
Illinois Council Against Handgun Violence
NorthLight
Play by Play
Airheads
La Playa Bar
Corona
La Vida Mas Fina
Corona
Shake Things Up
Tequila Herradura
Milestones
Gentleman Jack