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Jordan Sparrow
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NorthLight

NorthLight is a startup architecture practice, who are named for the ideal light in both art and architecture. The challenge was to reflect diffused natural light throughout their identity system. I created a system that relies on the illusion of light, supported by a mark that is as implied and soft as the light it was inspired by.

Galaxy S7 Active
Samsung, AT&T
Leviathan Core
Great Speech
Toys 'R' Us
40 Mil
Georgia Lottery
Unforgotten
Illinois Council Against Handgun Violence
Chicago Public Library
Made To Chill
Coors Light
Movie Hq
Toys 'R' Us
OddMass
Play by Play
Airheads
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