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Jordan Sparrow
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NorthLight

NorthLight is a startup architecture practice, who are named for the ideal light in both art and architecture. The challenge was to reflect diffused natural light throughout their identity system. I created a system that relies on the illusion of light, supported by a mark that is as implied and soft as the light it was inspired by.

First Timers
Jack Daniel's
Welcome To The Fine Life
CORONA
Unforgotten
Illinois Council Against Handgun Violence
Milestones
Gentleman Jack
Leviathan Core
40 Mil
Georgia Lottery
Mama's Boy
Campbell's Chunky Soup
BBDO Atl
Inactivity Tracker
Joe Boxer
Great Speech
Toys 'R' Us
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