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Jordan Sparrow
Work
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NorthLight

NorthLight is a startup architecture practice, who are named for the ideal light in both art and architecture. The challenge was to reflect diffused natural light throughout their identity system. I created a system that relies on the illusion of light, supported by a mark that is as implied and soft as the light it was inspired by.

40 Mil
Georgia Lottery
BBDO Atl
OddMass
La Vida Mas Fina
Corona
Leviathan Core
Mama's Boy
Campbell's Chunky Soup
Inactivity Tracker
Joe Boxer
Welcome To The Fine Life
CORONA
Shake Things Up
Tequila Herradura
Great Speech
Toys 'R' Us
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