The world's first wearable that tracks inactivity by Joe Boxer. I was tasked to design and illustrate the application. In the end we won a Gold Lion at Cannes 2015.
The Joe Boxer Inactivity Tracker is the first wearable technology that tracks a user's laziness. Not just that, it rewards you for your laziness so you can feel good about lounging in your Joe Boxer Pajamas.