OddMass is a video game culture website that utilizes opinion pieces and reviews on games as well as streaming content. Their mission is to create an environment for gamers looking for honest content. The branding is created from an impossible shape and is meant to always be moving. The mark was made bold so masking could be made easy for new releases or events. The website was created to be easily readable for users. One problem we identified in planning was that established gaming sites tend to be more busy than needed. We stripped down the amount of clickable options for the user and made the content at hand front and center.