BBDO Atlanta has found itself in a state of finding new definition. With that comes new creative management, a new look, and a new way of thinking. The trick is to fit within the global BBDO brand guidelines, so we decided creating support graphics for the global logo system was a good way to give Atlanta its own flavor as a BBDO agency. Taking inspiration from the city's love for hip hop, the heat it is known for, the history of the city's foundation, and using some history from BBDO as well, it was possible to create an easily focused brand.