40MIL Music Video
Lyric Videos
The Mixtape
![](https://cdn.myportfolio.com/2b0b83095dae9f82a29667846d3ad368/e4c95f74-32bf-4507-a31f-c0c822b78a71_rw_1920.jpg?h=097ca9fc5c8093b67ef9e7dfc32eb6c4)
![](https://cdn.myportfolio.com/2b0b83095dae9f82a29667846d3ad368/db7332fc-06d0-4287-8723-69580ef232d3_rw_1200.jpg?h=d5eb4a03f7032921ae188ed4371c5465)
Mixtape Cover Illustration
![](https://cdn.myportfolio.com/2b0b83095dae9f82a29667846d3ad368/9619f93e-be34-44ac-bd8b-3d2dea2e0ac0_rw_1920.jpg?h=8b2ee9f3d8a3eb3dcd7e89bb10bd47c3)
Concert Poster Design
![](https://cdn.myportfolio.com/2b0b83095dae9f82a29667846d3ad368/6d2b624c-3354-4297-956e-1cbca1e92f45_rw_1920.jpg?h=8c0a858308e68ddd4da435d666a49bab)
![](https://cdn.myportfolio.com/2b0b83095dae9f82a29667846d3ad368/80449bdb-b02e-401b-9d67-54e06dc8ad1c_rw_1920.jpg?h=e93f7f724a58b671bec409a7381c53c5)
![](https://cdn.myportfolio.com/2b0b83095dae9f82a29667846d3ad368/8bd4981f-d7e9-43c6-8bf3-5f710320d779_rw_1920.jpg?h=42d2347dced6a3005e8ffcd92764f8f4)
AGENCY / BBDO Atlanta
ROLE / Art Direction, Design, Illustration
DIRECTOR / Jason Goldwatch
MUSIC / Needlz
You probably have a dream, and you could probably make it happen if you won $40 million playing the Mega Millions lottery. That was the idea behind Aunt Edith, the elderly lottery winner and hip-hop fan who used her winnings to write, produce, and distribute her debut mixtape. Nothing was too good for Aunt Edith. We paired her with Needlz, the Grammy-winning Atlanta producer, and her debut music video was shot by Jason Goldwatch, who most recently shot videos for Jim Jones, The Roots and Kid Cudi.