40MIL Music Video
Lyric Videos
The Mixtape
Mixtape Cover Illustration
Concert Poster Design
AGENCY / BBDO Atlanta
ROLE / Art Direction, Design, Illustration
DIRECTOR / Jason Goldwatch
MUSIC / Needlz
You probably have a dream, and you could probably make it happen if you won $40 million playing the Mega Millions lottery. That was the idea behind Aunt Edith, the elderly lottery winner and hip-hop fan who used her winnings to write, produce, and distribute her debut mixtape. Nothing was too good for Aunt Edith. We paired her with Needlz, the Grammy-winning Atlanta producer, and her debut music video was shot by Jason Goldwatch, who most recently shot videos for Jim Jones, The Roots and Kid Cudi.