THE GAME SOUP
HUDDLE
AGENCY / Leo Burnett
ROLE / Art Direction
DIRECTOR / Jonathan Krisel
PRODUCTION / Caviar
Mama's Boy
Back in the 90's and 00's Campbell's Chunky soup released the iconic Mama's Boy campaign. The basic concept of an athlete's mother delivering hot thirst quenching soup during games. So it was a big surprise to be asked to help revive such a memorable campaign.
